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Sarit Rosenthal-Aviram is the CMO at Intel Ignite, Intel’s early-stage deep tech startup accelerator program. Since joining the program in March 2022, Sarit has built and leads the program’s global marketing efforts, as well as supporting the founders during and after their time at the accelerator program. She also manages the internal stakeholders’ collaboration within Intel, bringing disruption and innovation into Intel itself.
As an experienced full-stack marketer, Sarit leads all of Intel Ignite’s marketing activities, creating a unique narrative to distinguish Intel Ignite in the deep tech startup ecosystem. This narrative incorporates Intel Ignite’s unique identity as a deep tech, early-stage startup accelerator, as well as the stories of the individual founders, their successes and the program mentors.
Sarit established a distinct brand identity and voice for the accelerator program within Intel. She manages all aspects of Intel Ignite’s marketing, from events, lead generation and content, to social media and PR, creating an impactful brand presence that has made Intel Ignite a top choice for deep tech startup founders.
During Sarit’s tenure at Intel Ignite she has achieved impressive marketing results, leading global expansion into the US and the UK. She has also driven an increase in brand awareness for Intel Ignite that translated into a 130% increase in website traffic, a 240% increase in follower growth, and over 30% of applicants’ inbound leads attributed to marketing.
Sarit plays a crucial part in marketing Intel Ignite’s value internally, aligning it with Intel’s broader goals of demonstrating relevance to the startup ecosystem. Her efforts are focused on positioning Intel as an engine for driving innovation and strengthening its brand as an influencer in the disruptor tech ecosystem.
Sarit’s work is impactful for internal communications at Intel. She takes a leading role at Intel’s flagship events, including its annual Innovation event. For 2023’s Innovation, she led the Startup Innovator Award competition, showcasing Intel Ignite’s most disruptive portfolio startups.
Sarit works with portfolio founders on their out-of-stealth strategy and launches. She takes a hands-on approach to these efforts, in line with Intel Ignite’s co-founder-as-a-service model. This includes essential guidance on building the strategy, how to reach the right audience, and preparation for major milestones such as funding announcements and exhibitions.
Prior to Intel Ignite, Sarit led B2B tech marketing initiatives at both startups and large corporations such as Sony Semiconductor, Viaccess-Orca, and AlgoSec. Her expertise spans the full marketing spectrum, from strategy to execution, enabling her to adapt to the ever-changing tech industry. Her broad experience has encompassed different types of companies, and different types of technology. This makes her a versatile marketer, able to quickly adapt to new verticals in deep tech.
Sarit brings this wealth of knowledge and expertise to her work at Intel Ignite, drawing on her varied skill set to put Intel Ignite on the map as a go-to hub for groundbreaking technologies. Her leadership in marketing has expanded Intel Ignite’s reach, and established it firmly as one of the world’s premier deep tech accelerators.
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